APTUVA LTD
Privacy & health data
Last updated 30 September 2026.
Who we are
APTUVA is operated by APTUVA LTD, a private company limited by shares incorporated in Scotland on 25 September 2026. Company number SC903978. For privacy or data-protection questions, contact hello@aptuva.uk.
Data we collect
Depending on the features you choose to use, we may process account details, profile information, training plans and workout logs, nutrition targets and food logs, check-ins, body-weight entries, progress photos, coaching preferences, programme history, device and app information, messages you send to Coach Ava, and records of the document version and time when you accept terms or give health-data consent.
Connected health data
If you explicitly connect Apple Health or Health Connect, APTUVA can request read access to categories such as steps, sleep duration, resting heart rate, active calories, distance, exercise time and body weight. Connected health access is optional and can be revoked in your device settings.
Why we use your data
We use your information to provide and secure your account, calculate and display fitness and nutrition features, personalise coaching, remember preferences, show progress, provide requested support, prevent abuse, maintain the service and understand aggregate product usage. We do not use connected health data for advertising or ad targeting.
Our legal bases
We process ordinary account and service data where necessary to provide the APTUVA service, to meet legal obligations, and for legitimate interests such as service security and product improvement where those interests do not override your rights. Where information is special-category health data, we rely on your explicit consent where required. We request health-data consent separately before you create a personalised profile. You can withdraw that consent by contacting hello@aptuva.uk, or delete your account and associated health data through Settings or /delete-account. Features that require the affected information cannot continue without it. You can also revoke optional connected-device permissions in your device settings. Withdrawal does not affect processing that was lawful beforehand.
Fitness guidance, not medical care
APTUVA is a fitness and nutrition coaching product, not a medical device or healthcare service. It does not diagnose conditions, prescribe treatment or replace advice from a qualified healthcare professional.
AI coaching
When you ask Coach Ava for help, relevant account, training, nutrition and progress context may be supplied to the AI service used to generate the response. APTUVA is designed to use that context only to answer the coaching request and related product functions. AI responses can be inaccurate and should be checked before you rely on them.
Progress photos
Progress photos are optional. They are stored as private account files and accessed through controlled links. They are used only for the progress features you choose to use and are not made public by APTUVA.
Food barcode data
When you scan a packaged food, APTUVA sends the barcode number to the APTUVA server so product and nutrition information can be looked up from Open Food Facts. Open Food Facts is a collaborative database, so you should check values against the product packaging if anything looks different.
Service providers
APTUVA currently uses Supabase for authentication, database and private file storage; Vercel for application hosting, delivery, Web Analytics and AI Gateway routing; an AI model provider reached through Vercel AI Gateway for coaching requests; and Open Food Facts for barcode product information. These providers process data only as needed to supply those functions under their own applicable terms and safeguards.
International processing
Some service providers may process information outside the United Kingdom. Where required, APTUVA relies on the provider safeguards and lawful transfer mechanisms applicable to those transfers.
Retention
We keep account data for as long as your account is active and as needed to provide the service, meet legal obligations, resolve disputes and maintain security. Where the app supports individual record deletion, you can remove those records. You can also request permanent account deletion. Terms and consent records identify the document versions, the statements shown and the server-recorded acceptance time. They are protected against changes through your account and are deleted with your account unless we have a lawful reason to retain a separate record.
Your rights
UK data-protection law may give you rights to access, correct, erase, restrict or object to certain processing, and to receive a portable copy of certain information. You may also withdraw consent where processing is based on consent. Contact hello@aptuva.uk to exercise a privacy right. We may need to verify your identity before completing a request.
Deleting your account
You can initiate permanent account deletion at /delete-account or from APTUVA Settings. The deletion flow is designed to remove your authentication account, associated database records and private progress-photo files, subject to any information APTUVA must retain by law.
Complaints
If you have a privacy concern, contact hello@aptuva.uk first so we can try to resolve it. You also have the right to complain to the UK Information Commissioner’s Office (ICO).
Changes to this notice
We may update this notice when APTUVA features, providers or legal requirements change. The date at the top of this page shows the current version.