APTUVA LTD
Terms & Conditions
Effective 30 September 2026.
Who provides Aptuva
Aptuva is operated by APTUVA LTD, a private company limited by shares incorporated in Scotland on 25 September 2026. Company number SC903978. Contact hello@aptuva.uk for support, complaints or questions about these terms.
Age and agreeing to these terms
Aptuva is for adults aged 18 or over. Before creating an account, read these terms and the Privacy & health data notice, then actively tick the acceptance box. Creating your personalised profile also requires your separate, explicit health-data consent. We record the version you accepted and the time of acceptance. Creating an account does not itself start a paid subscription.
Using your account
Provide accurate information, keep your sign-in details secure and tell us promptly if you believe your account has been compromised. Do not share access with other people. You are responsible for your own use of the service; this does not make you responsible for a security failure caused by us.
Fitness coaching, not medical care
Aptuva provides general fitness, nutrition, habit and progress-coaching tools. Coach Ava is an AI coach, not a doctor or a qualified healthcare professional. The app does not diagnose conditions, prescribe treatment or replace medical advice. Speak to an appropriate healthcare professional before changing exercise or diet if you have a medical condition, an injury, are pregnant, take medication, have an eating disorder or are unsure whether a plan is suitable.
Exercise safety
Exercise carries a risk of injury. Choose loads, equipment and activities suited to your ability, check your surroundings and use safe technique. Demonstrations are general references and cannot assess your technique in person. Seek qualified instruction where needed. Stop exercising if you experience pain, dizziness, chest discomfort or other concerning symptoms, and seek appropriate medical help. Do not follow a suggestion that seems unsafe for you.
Coach Ava and AI-generated suggestions
AI responses, plans and progress estimates can be wrong, incomplete or unsuitable. Check suggestions against your circumstances and seek qualified advice when needed. Training results, weight changes and body-fat estimates are not guarantees or clinical measurements. Our safety guidance does not reduce our obligation to provide the service with reasonable care and skill.
Emergencies and crisis support
Aptuva is not monitored as an emergency or crisis service. Do not rely on Coach Ava to keep you safe during an emergency. In the UK, call 999 or 112 if you or someone else is in immediate danger or needs emergency care; outside the UK, use your local emergency number.
Nutrition, food information and allergies
Calories, macros, barcode entries, meal images and portion calculations are estimates. Check the actual product label, ingredients, allergens and measured portions. Suggested meals and images cannot confirm that food is safe for an allergy or medical dietary requirement. Ask a qualified healthcare professional or registered dietitian when clinical nutrition advice is needed.
Your information and photos
You keep ownership of your information and photos. You allow us to host, process and display them only to provide the features you choose, secure the service and meet legal obligations, as explained in our Privacy & health data notice. Upload only content you are entitled to use. Progress photos and connected-device permissions are optional. Accepting these terms is not consent to marketing or permission for us to use your photos in advertising.
Acceptable use
Use Aptuva lawfully. Do not try to bypass security controls, access another person's account or data, disrupt the service, upload unlawful content or use the service to facilitate harmful or unlawful activity.
Subscriptions and cancellation
If you choose a paid plan, the price, billing period, trial conditions and renewal terms must be shown before you confirm a purchase. You are charged only after separately authorising a purchase. Manage app-store purchases and cancellation through the store that processed them. Cancelling a subscription and deleting an account are separate actions. Your statutory cancellation, refund and other consumer rights remain available; nothing here removes them.
Availability and service changes
We aim to provide a reliable service, but maintenance, technical faults and events outside our reasonable control can interrupt access. We may make reasonable changes for security, technical or legal reasons. Where a change materially affects a paid service, we will give reasonable notice when practicable and preserve any cancellation or refund rights you have by law.
Suspension and ending your account
We may restrict access where reasonably necessary to address serious misuse, fraud, security threats or unlawful activity. Where appropriate, we will explain the reason and give you an opportunity to respond. You may stop using Aptuva and use the account-deletion flow. This does not automatically cancel a subscription purchased through an app store.
Our responsibility and your consumer rights
We are responsible for foreseeable loss or damage caused by our breach of these terms or failure to use reasonable care and skill. Nothing in these terms excludes or limits liability for death or personal injury caused by our negligence, fraud or fraudulent misrepresentation, or any liability that the law does not allow us to exclude or limit. Your mandatory rights relating to services and digital content remain unchanged. We do not exclude responsibility simply because you accepted a fitness-risk notice or used an AI feature.
Privacy and health-data consent
The Privacy & health data notice explains what we process, why, the service providers involved and your rights. Your health-data consent is requested separately from these terms. You may withdraw it by contacting hello@aptuva.uk, or delete your account and associated health data using Settings or /delete-account. Personalised features that need the affected information cannot continue without it. Withdrawal does not affect processing that was lawful before withdrawal.
Contact and complaints
Contact hello@aptuva.uk with a service or billing concern so we can try to resolve it. This does not restrict your right to use a relevant regulator, dispute-resolution process or the courts.
Governing law
Scottish law applies, subject to mandatory consumer protections where you live. These terms do not prevent you bringing a claim in a court available to you under applicable consumer law.
Changes to these terms
We will identify each version by its effective date and tell you about material changes. We will ask for fresh acceptance where required, rather than treating silence as agreement to a material change. Changes do not remove rights or claims that arose before the change.